One of the most powerful things that a photo can do is convey connections and relationships between people. Styling and clothing choice can either inhibit or enhance this visual. Your outfit certainly won’t make or break your photos, but I’m going to offer some helpful advice for you to consider when putting together your ensemble.
Complement, don't match!
One of the most common mistakes I see is when families and couples show up for their photos in matching outfits. It’s great to have coordinating outfits, but we definitely don’t want people looking exactly the same. If everyone is in jeans and a white shirt, it’s going to look unnatural, because it is! It can be just as dangerous to both show up in similar patterns. If you both want to wear plaid, make sure the patterns are different enough that you don’t blend together into one person.
Don't be afraid of color
Many times people will shy away from bold colors for their photos, I say nay! Embrace the bold, just make sure you don't have too much of a good thing. A bold color choice is a great way to draw attention to what is important (you guys!) but it can also quickly become a competition. A strategy that often works well is to choose one person to wear the WOW-factor color or pattern, and draw inspiration from it for other outfits, but keep them more simple.
Think about dimension
Texture is also a very important thing to consider when planning an outfit. Is it interesting, or distracting? Texture is especially important if you're interested in black and white photos because it can be a lot more dynamic than patterns that rely solely on color. As it was with color, if one person's outfit has a particularly stand-out texture, keep everyone else textures and layers more simple.
Keep your location in mind
Remember to think about where you're taking your photos. If you're taking photos at the beach, I don't recommend wearing heels. Try to think about what you might actually be comfortable wearing in that setting, and kick it up a notch. Dressy outfits look great in more urban areas, while casual wear is perfect for more natural locations.
Black is great.. in small doses
Black is slimming and flattering and a plethora of other fabulous, fashion-forward adjectives, however too much black can leave you looking two-dimensional in your photos. Experiment with other dark neutrals like navy or dark grey. If you are dead set on wearing black, make it more dynamic with accessories that break up the black and give your look more interest.
Of course, there are plenty of times we can break the rules. Ultimately that most important thing is that you are wearing something that makes you feel like a million bucks. You're most beautiful when you're confident and happy!